The tech giant buys a lot of companies. But it quickly shuts them down.
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Since 2013, Apple has made nearly three dozen mostly small acquisitions or acquihires, a tactic in which it will acquire a company’s employees but not the firm itself. It usually keeps quiet about them, although Beats is an exception to that rule because of its size. Usually, Apple will neither confirm nor deny that it has made an acquisition or acquihire, saying only that it will, from time to time buy startups.w the value of the red-hot social messaging app has taken a step in the other direction.