Spotify announced Tuesday that it would release its user data to artists, record labels, and their employees through its Fan Insights portal. This allows musicians to discover exactly who their audience is, what they like, and how to deliver more of it.
Tell me more!
Spotify originally said it would collect information stored on mobile devices, including contacts, media files, and location data. The company amended its stance in an apology statement that emphasized users’ rights to opt out of data collection and clarified that all data would be anonymized and used to enhance the music-listening experience — specifically by sharing the information with third-party partners and advertisers.