The company had eight days of Black Friday deals last year, too, but this year it’s giving the promotion an even bigger push: new deals will be added as often as every five minutes on Amazon’s dedicated Black Friday page, twice the rate of last year.
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Amazon is onto something bigger. It’s a pivotal time in the company’s history, which makes scrutinizing Amazon’s Black Friday strategy even more interesting. After enduring years of razor-thin profits—and even some losses—as the company poured money into building out distribution centers and logistics, it finally looks to be reaping some benfits. Don’t be surprised if 2015 is the tipping point where the world’s largest online retailer makes a lasting mark on the shopping holiday.