**Currently tech-trekking with my fellow Kellogg MBA’s through Seattle, Bay Area, Silicon Valley for the following week, posts will reflect our awesome schedule!**
Monday: Starbucks, Microsoft, Amazon
Tuesday: Salesforce, Twilio, Linkedin
Wednesday: Intuit, Facebook, VMware
Thursday: Google, Medallia, Adobe
Friday: Apple, Cisco, PayPal
Facebook at Work isn’t just another app or service from the maker of the world’s largest media and communications platform. Facebook is entering a new arena: the enterprise. And the move requires different strengths, a shift in sales strategy and a modified business model, according to Julien Codorniou, the company’s director of global platform partnerships, and leader of the Facebook at Work team.
Tell me more!
Facebook is putting together a global sales team to better understand and serve these enterprise customers. “That’s not the kind of employees we have at Facebook, you know, employees who can help large corporations like RBS to deploy enterprise software to 100,000 users,” says Codorniou. “We need to scale up the team to make sure we have the right resources to invest in our customers because we see a lot of traction in the market, but we also need to make sure that there is no bottleneck to major deployments.”
Facebook’s social network for business will be free at launch, but the company will eventually charge for additional support, analytics and integration with other enterprise collaboration tools, such as Microsoft Azure, Office 365, Google Apps, Box, Dropbox and others, Codorniou says.
“The fundamental bet behind Facebook at Work is that a more connected workplace becomes a more productive workplace,” he says. “When you connect people, you create a more open, more transparent workplace, and ultimately a more productive workplace.”
My 2 cents:
Facebook at Work can be seen as a natural step as Facebook leverages its inherent competencies into new/less explored markets. Considering LinkedIn’s hot-streak as initiatives such as the acquisition of Lynda, revamping of job postings, and the revolutionary Economic Graph create a rich and, arguably, irreplaceable ecosystem, Facebook at Work’s success will hinge on its ability to provide a different experience (perhaps a more intra-job focus vs. Linkedin’s inter-job focus) or emulate this series of positive feedback loops and spill overs LinkedIn has been capitalizing on.