When Microsoft first introduced the Surface Pro 4 tablet and Surface Book laptop back in October 2015, the tech giant said it was just trying to show its PC manufacturer partners what the future looks like.
Judging by a CES 2016 event hosted by Microsoft I attended this week, you’d be forgiven for thinking that it’s “Mission Accomplished” time.
Tell me more!
Sure, Microsoft has proven its point with what it calls “two-in-one” devices, he says. The modest but still substantial success of the Microsoft Surface has proven that there was, indeed, a market for powerful, productivity-focused Windows tablets.
Samsung even used CES to announce the Galaxy TabPro S tablet, a superthin Surface-like device that’s also the first Galaxy device to run Windows instead of Google Android.
Yet, Myerson says, there are still plenty of opportunities for “device innovation.”
There is still plenty of room for partners to take platforms like the Microsoft Band 2 fitness tracker, beleaguered Microsoft Windows 10 Mobile smartphone operating system, or even the forthcoming HoloLens holographic goggles, and put their own spins on them.
This actually slots right in with what we’ve heard about Microsoft’s next flagship smartphone…
My 2 cents:
Microsoft’s results still pend heavily to the PC side, but that doesn’t mean Microsoft if is PC only company nor does it want to be that. Microsoft is consolidating its product tree around its commitment and ability to deliver empowering and convenient solutions and resources to those who buy in to the budding Microsoft ecosystem with Windows 10 and Azure at its beating heart. Microsoft’s success with the Surface was proof that it can innovate where it dominates, now comes the time to prove that Microsoft under Satya’s command can play a central role in brand new segments (VR) and segments where it isn’t the leader (smartphones); success in those fronts will confirm Microsoft’s return to glory.