Whaaat?

Microsoft unveiled its first Lumia phones running Windows 10 back in October, and today it offered up a third and much cheaper variant.

Tell me more!

The Redmond-based company is billing the device as a business phone that represents an affordable way to get Windows 10 into your workforce’s pocket — “the smart choice for your business.”

The Windows Phone is officially an “ex-platform.” Microsoft’s phone-based revenue plummeted by 49 percent, with quarterly sales dropping from 10.5 million units to 4.5 million over one year. Even CEO Satya Nadella conceded that numbers have gone south since “our strategy change announced in July 2015.”

Yet, here we are, weeks later, with what seems like a nice looking, capable and wallet-friendly release. Another Windows Phone that you won’t and (since app developers care about whether the eyeballs — and companies have long shifted to bring-your-own-device) shouldn’t buy.

There have been rumors that Microsoft is preparing a service phone and that this is the last Lumia device we’ll see. That’s based on the company relocating the once-independent Lumia team into the Surface team.

My 2 cents:

Microsoft’s “cloud-first, mobile-first” mantra under Nadela has been lacking with respects to the latter portion, but moves are being made to change that. It’s more than just an affordable Windows 10 phone (which is still an overall no-go), its about the push in the service side of mobile (read Office Apps across platforms) and the enterprise space revolution (read 365 and Surface) Microsoft is committed to. With enterprise space relevance, cloud power, and insertion to current mobile OS’ Microsoft has another shot at making good on its mobile ambitions with an audience that is, at the very least, willing to hear what there is to be said.

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