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[linkedin] Freaking out about finding a job? LinkedIn launches app for students to help


A new social media app for college students rolled out last week, but keep your Snapchat selfies and party photos away from this one, and bring on the blazers.

LinkedIn’s new mobile app, LinkedIn Students, launched April 18 on iOS and Android. Like LinkedIn, it helps users build a career-oriented network and explore the job market, but is customized for their unique needs as students.

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Young people are no strangers to LinkedIn. Approximately 40 million of the website’s 414 million users are either college students or recent graduates, Wu says. But after talking to students about their experiences on the site, the company found their interface wasn’t entirely student-friendly.

Users can then click on the job category to learn more details, such as which companies are currently looking to fill that role, the position’s median salary and its prospective growth in the job market, which the company calculates by measuring the change in number of LinkedIn users of that same profession on yearly basis. If students “save” the job, it is then added to a separate menu where it can be accessed later.

App users also receive a daily list of alumni from their university who studied the same major, giving them the opportunity to connect on LinkedIn or simply “save” their profile and receive their LinkedIn updates.

In a 2014 report by Jobvite, an online recruiting platform,  94% of 1,855 recruiters and human resources professionals from a variety of industries reported in a survey that they used LinkedIn to search for job candidates. In a job market so dependent on the web, University of California-Los Angeles career center director Wesley Thorne says it’s becoming increasingly important for students entering the workforce to have access to apps like LinkedIn Students.

My 2 cents:

With the recent dip in LinkedIn stocks, many have questioned if there is a place fore LinkedIn as users skew to job searching or socializing tools as opposed to the middle ground LinkedIn has found itself covering. Yet, behind the scenes, LinkedIn has been hatching its full spectrum plan. Through the release of its add on apps Pulse, Job Search and most recently LinkedIn Students, LinkedIn is standing by its vision of piloting the world’s leading professional portal, where its about meeting people, training for AND landing the job.

LinkedIn Students, is a targeting play in an effort to deliver excellence to crowd that is aware and approving of LinkedIn. It is also a differentiating move that one-ups the Job Vites, Monsters and Glassdoors by adding a community aspect to the search. Finally, it is a crucial strategic move in an effort to conquer the point of entry that is college and break the existing idea that LinkedIn is where you browse where your Job Vites are where you execute.

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[linkedin] LinkedIn Problems Run Deeper Than Valuation


In little over a month, shares in LinkedIn lost over half their value — because of poor growth forecasts, fears over future income, and even investor concerns over a tech bubble.

The issues facing LinkedIn, however, go beyond the company itself.

The problem stems from each of the company’s revenue streams, which ultimately diminish the business value of using the service. In other words, LinkedIn’s business model inhibits the growth of the network; and the network growth is ultimately what its business model is reliant upon.

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LinkedIn is not, in fact, a business network — individuals on LinkedIn represent themselves, not their businesses. And as LinkedIn’s content is mostly user-generated, the incentive is for the users to produce material that promotes themselves.

This creates a conflict. Most people aren’t looking to change jobs all the time. Instead, they want to communicate and build relationships. However, because LinkedIn’s revenue streams and design restrict typical business forms of communication and facilitate paid ones, most interactions on the platform are low-frequency and one-directional in nature, such as recruitment offers and sales pitches.

As a result, LinkedIn is now, at best, a business card holder. At worst, it’s a delivery service for spam.

With both recruiters and top talent not finding what they need on LinkedIn, real business interaction is carried out on other platforms.

To reboot investor trust, LinkedIn needs to overhaul its strategy and stop incentivizing the worst behavior on the site.

The company needs to simplify its number of revenue streams and make sure that they work in concert with its user engagement and growth strategy, rather than in conflict.

Furthermore, if LinkedIn is to be a useful platform for sales organizations, it needs to focus more on the organisation, not just the individual. It must also utilize the vast amount of data that is not user generated and combine it with existing content to create a more complete picture of companies and their characteristics, vastly improving its ability to help sales and marketing teams.

Finally, the company should also end its protectionist policy with regard to its API. By not sharing its data with others, LinkedIn safeguards some of its revenues, but also restricts integration with business workflows – relegating the network to continue to be one focused on individuals rather than businesses.

My 2 cents:

LinkedIn’s heightened loyalty to its users as exemplified by its ads constraints, refusal to release data, and bias towards platform serving initiatives as opposed to integration channels is beginning to backfire. Users and recruiters alike are finding limited added benefit from hunting on LinkedIn and see it as somewhere between a social network and a job hunting medium. LinkedIn’s noble and brilliant push to generating a wealth of employment data is hitting a road block as its providers of information aren’t engaged to provide information, especially with rising competition that seems to get the job done on the job front.

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[linkedin] Glassdoor takes clear aim at LinkedIn


As a professional network, LinkedIn can feel a bit like Facebook or Google these days — the giant that utterly dominates the market. But perhaps it should be looking over its shoulder.
Glassdoor, one of the US’s three largest job sites, has big ambitions and some include stepping squarely into LinkedIn’s career networking market.

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For now, LinkedIn and Glassdoor are seen as complementary cousins. Glassdoor allows people to review their employers in the same way that TripAdvisor users review hotels. Many of Glassdoor’s visitors are also members of LinkedIn.

A company might find someone using LinkedIn Recruiter and try to convince them to come and work for that company. That person, will probably then go to Glassdoor to understand what it would be like to work for the company wooing them.

Alongside international expansion, and possible competition with LinkedIn, Glassdoor has plenty more on its agenda. One big question for 2016 is whether it will go public. It has been suggested that it could be one of the largest tech IPOs of 2016, and Google is a significant investor.

Job-seeking and applying via phone is something that is broken in our industry, this could have significant implications for growth in less developed countries where the primary means of internet access is via smartphones. Another opportunity is to further exploit the company’s rich data.

My 2 cents:

Basically, Linkedin is where the social networking is taking place and Glassdoor is where the company research is taking place; somewhere between Linkedin Jobs and Glassdoor is where the job applications are taking place. The questions that remain are whether it is easier to move into the job research sphere from a professional networking platform, or to develop a professional networking platform of substance around job searching data, and lastly, which model leads to more seamless job application? Linkedin has shown foresight and determination in order to encourage activation on its member’s part, yet Glassdoor seems to have that open forum under control and, as an open platform, benefits from open searched leading directly to their pages.

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[linkedin] Is LinkedIn Ready To Face Competition?


LinkedIn could face intense competition from “Facebook at Work”, which was launched in beta version in the beginning of this year and might be rolled out by the end of 2015, and other new entrants such as Connectifier. While currently LinkedIn competes with other local players such as Xing in Germany and Viadeo in France, given its nearly 400 million strong user base and global presence (spread across 200+ countries), it does not face a serious threat from these local players. However, Facebook@Work and innovative product offerings by smaller start- ups could have the potential to grab a piece of LinkedIn’s pie.

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Although Facebook is banned at several workplaces, the professional version, if separated from its social counterpart, has the potential to become highly popular. If successful, it might be easier for Facebook@Work to surpass LinkedIn’s user base. While Facebook at Work will allow users to connect with professional contacts, its recruiting features are not known. Currently LinkedIn is the most popular social recruiting website.

Connectifier, is using artificial intelligence and a powerful search software that can search across sources to build several online profiles to find the right candidate. Connectifier has the capability to crawl across various social media sites to build the most current profile of a person, thus resolving stale data issues faced by LinkedIn. Both Connectifier and LinkedIn have a similar number of people in their databases but Connectifier claims to have 30 percent more data points per person

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